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Stella Damasus (left) and Dwayne Johnson (The Rock) |
The 38-year-old actress and her family had gone to see The Rock’s new comedy film Central Intelligence, which also features actor and comedian Kevin Hart yesterday.
After the movie, Stella tweeted at the actors mentioning how she had really enjoyed the movie and The Rock replied her saying,
”Thank You Stella, Glad you and your family enjoyed the movie, keep doing your thing!”
Stella couldn’t help but share the tweet on Instagram, gushing and commending the wrestler turned actor for acknowledging her tweet.
“Some celebrities are so amazing and human. I still can’t get over the fact that @therock responds to everyone. I am totally star struck right now” she wrote.
Fans immediately hopped on the post to comment and most people couldn’t help but talk about how Nigerian celebrities hardly ever respond to fans. They also added that the only time celebs interact with their fans is when they are clapping back on negative comments.
This scenario tells alot about what Fans think of their icons or celebrities.
As celebrity brands and Communications Expert, one thing l always advice my clients to do is always do their best to interact with their fans.
It is simply known as Customer Relations. The celeb is the producer of the abstract product which is acting or music and the consumer (the fans) are the customers. If the customers do not accept your product, success wont be part of your story.
Communication is very essential between these two entities and the failure in it is a major problem to the producer (the celeb).
Remember your client has the choice of a substitution because the Creative Art industry is not monopolistic.
Interaction with you fan base gives you feedback to your arts.
1. It helps you to have first hand information of your target audience.
2. It assist you in drawing and improving on your strategies.
3. You are always equipped with the taste and change in taste of your clients(fans)
4. It also create a sense of belonging in the mind set of your clients (Fans)
Though these interactions, may allow some people to violate your persona, it is far more important and higher in profit than in lose.
Simply, It is far more of good than Evil.
Many celebrities have accused fans of abuse especially on social media and to that effect have decided not engage the fans. Truth is, every clientele of a company or product have their own set of thoughts and mind. you don't expect everyone to be nice and objective but at the end of the day, these people love your product.
Stella Damasus is highly respected and celebrated Nigerian actress yet her reaction to the responds from "The Rock" tells you how much your clients (Fans) value the time you make for them.
Make time to interact with your clients. It always goes a long way to enhance not just your work but your brand in general.
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